EXPERIENCE DESIGN
I'M A UX DESIGN LEADER & TEAM BUILDER
With 20 years of design experience, I've boiled down my professional aspirations to a few key mantras.
1. People first – Hire good talent, treat people well, get great results
2. Strive for simplicity – Need I say more
3. Do good with what you know – Find meaning and purpose with the skills you have
I'm currently working with the good folks at G2O—A CX Transformation Company—helping to lead and grow the UX, Content, and Product practices.
My strengths and professional interests are UX and Experience Strategy, User Testing and Research, Design workshop facilitation, Creative leadership, Strategic Planning, Product Team Building, Designing amazing user experiences (UXD), Creating Innovation Pipelines, Analytics, and Agile
GREAT CLIENTS
01 PROFESSIONAL
MY FOCUS
UX LEADERSHIP
UX PRACTICE-BUILDING
TEAM AND CULTURE BUILDING
CREATIVE DIRECTION
PRODUCT STRATEGY
RESEARCH AND TESTING
INNOVATION
PRODUCT DEVELOPMENT
03 Experience
2008
HEAD OF DESIGN
Branham Designs
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Delivered UX consulting services to clients, optimizing their user experiences.
Led the digital design team in UX audits, user research, mobile strategy, & digital campaigns.
Cultivated client relationships, securing new business through strategic initiatives.
2015
SR. UX ARCHITECT
Ologie
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Charted future-state digital roadmaps & visions
Guided clients through design/discovery workshops
Presented creative & usability insights (
Built user-centric digital experiences for higher education
Streamlined complex structures using user data (concisely conveys user-centered approach)
Validated concepts through user testing
Leveraged data to inform decision-making
2019
DIGITAL EXPERIENCE DIRECTOR
Industry X by Accenture
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Led 50-person North American design & experience teams
Standardized design principles for growth & career paths for experience architects, designers & strategists
Mentored regional design leads
Partnered with clients on digital strategy, project planning & team assembly
​
2004
DESIGN MANAGER
Xtreme Graphics
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Spearheaded a team of graphic & production designers, optimizing workflow for projects.
Led by example, actively contributing to design & product creation.
Designed signage, sporting apparel, & product packaging.
Supported R&D, contributing to user research & usability testing for parent company products.
2012
WEB/UX SUPERVISOR
Reynolds and Reynolds
Led cross-functional team (developers, designers, data strategists) for corporate digital presence
Established & enforced digital design standards for outbound marketing
Built user testing & A/B testing strategy for successful digital properties
Analyzed website data to define strategy & set metrics for future projects
Developed OEM-driven integrated marketing campaigns
2016
REGIONAL UX LEAD
Industry X by Accenture
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Led & supported The Ohio Valley Region Digital Experience team
Facilitated creative workshops using design thinking to solve clients' problems & launch ideas
Formed high-performing cross-functional teams (designers, developers, product experts)
Mentored & trained Digital Experience team members for growth & success
Partnered with clients on digital strategy, project planning, & team selection
2021
DESIGN DIRECTOR
Fjord​
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Generated ~$2M in new Midwest business in 2021
Empowered & supported Midwest design team (70+ designers)
Led design for key clients (CNHi & Northern Trust)
​
PRESENT
VICE PRESIDENT OF UX DESIGN : G2O
04 PROCESS
UNDERSTAND
Seek to gain understanding through unpacking the problem and defining the design challenge
CREATE
Quickly create a number of ideas through collaboration and sketching to decide on the best idea to focus on
VALIDATE
Create something tangible and test it with users to get feedback to iterate and improve the solution
CONTACT ME
Feel free to reach out with questions
